I was Art Director for Hotwheels Racerverse, a fast paced and dynamic animated series
created for the iconic Mattel brand. This animated series was developed by Insert Coin Studios, on behalf of Relish Studios for Mattel Inc.
Our mission was to translate all the toys into stylized and “racerversified” versions. Crafting and world designing cities, sewers, distant planets and everything in between.
With characters from iconic IPs such as Marvel, TMNT, Jurassic Park, Spongebob, Star Wars, Disney and more!
My responsibilities included:
- Co-designing the pipeline
- Directing the design process for environments, VFX, props, and characters
- Leading the art team across a fast-paced international production pipeline
- Collaborating closely with concept, animation, modeling, lookdev, lighting and direction to maintain visual coherence
- Designing the expression sheets and set of expressions for all the characters
created for the iconic Mattel brand. This animated series was developed by Insert Coin Studios, on behalf of Relish Studios for Mattel Inc.
Our mission was to translate all the toys into stylized and “racerversified” versions. Crafting and world designing cities, sewers, distant planets and everything in between.
With characters from iconic IPs such as Marvel, TMNT, Jurassic Park, Spongebob, Star Wars, Disney and more!
My responsibilities included:
- Co-designing the pipeline
- Directing the design process for environments, VFX, props, and characters
- Leading the art team across a fast-paced international production pipeline
- Collaborating closely with concept, animation, modeling, lookdev, lighting and direction to maintain visual coherence
- Designing the expression sheets and set of expressions for all the characters
Here are some of my favorite episodes: